Our Story
A Legacy of Retail Excellence
Established on February , 2025 with a vision to redefine retail trading in the region, Fortexa Trading brings a focused, modern approach to the industry.
Our Journey
Our Journey
Fortexa Trading was established with a clear purpose: to bring world-class fashion and lifestyle products to the regional market while maintaining the highest standards of quality, integrity, and customer service.
Our portfolio spans women's and men's fashion, children's clothing, footwear, accessories, cosmetics, and more — all united by our unwavering commitment to excellence.
Our Vision
Our Vision
To be the most trusted and innovative retail trading company in the region, setting new standards for quality, variety, and customer experience.
Our Mission
Our Mission
To connect customers with the finest global brands and products, delivered with integrity, passion, and exceptional service.
Our Core Values
Our Core Values
Integrity
We conduct every transaction and relationship with honesty and transparency.
Excellence
We are relentless in our pursuit of quality across every category and channel.
Innovation
We embrace change and continuously evolve to meet the needs of tomorrow.
Partnership
We build lasting relationships based on mutual trust and shared success.
Our Leadership
Our Leadership
Experienced professionals driving Fortexa Trading forward.
Khalid Al-Rashid
Chief Executive Officer
Nour Hassan
Chief Operating Officer
Maha Ali
Chief Commercial Officer
Maha Al-Sayed
Head of Brand Partnerships